our customers don’t typically make a purchase in just one click — they move through a journey of awareness, consideration, and decision-making. That’s why our content strategy is designed to support every stage of the funnel. At the Top of the Funnel (TOFU), we focus on awareness by creating educational and engaging content like blogs, social media posts, and videos that attract potential customers. As they move to the Middle of the Funnel (MOFU), we build trust through valuable resources such as case studies, product comparisons, and newsletters. When they're ready to make a decision at the Bottom of the Funnel (BOFU), we provide high-converting content like landing pages, product descriptions, and targeted email sequences that turn interest into action. Even after the purchase, our strategy continues with post-purchase content such as onboarding emails, helpful guides, and follow-up campaigns to retain customers, encourage loyalty, and drive repeat business.